You will be responsible for driving qualified traffic to Toptal.com and improving conversion rates through the organic channel. You will work with a high-energy team of engineers, designers, copywriters, data scientists, and growth experts to grow key business metrics and address both top of funnel head terms and highly qualified long tail terms associated with companies looking to hire elite software engineers. You will lead on-page optimizations, new content generation, technical SEO maintenance, and efforts to grow Domain and Page Authority.
This is a remote position that can be done from anywhere.
- Work on organic growth initiatives with a fast-moving, cross-functional team.
- Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team on strategy.
- Conduct ongoing SERP analysis on critical head terms with extreme detail.
- Optimize on-page content and internal link architecture for head terms.
- Lead long tail keyword research and categorization efforts.
- Strategize and oversee new content generation initiatives to satisfy relevant long tail queries.
- Conduct backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.