Primary/Key Duties to include:
- Review, write and edit website product copy to adhere with online data standards and brand guidelines for assigned categories in a deadline-driven environment.
- Proofread and ensure all website messaging is error-free, on target and consistent with the department/ organization’s objectives and vision.
- Develop electronic & printed brochures and “leave behinds” for trade shows/presentations.
- Write promotional biographical sketch of company owners.
- Write media releases and e-mail blast messages.
- Update materials and marketing tools as needed, working with leaders, team and vendors. This may include web copy, SEO key words, labeling images to align with key words, etc.
- Provide recommendations to enhance client’s organic search results.