Dec 19, 2017
Remote Work
Just Answer is Hiring an Online Advertising Copywriter

Company: Just Answer – Posted by: Brian – Preferred job location: Anywhere

Salary:
Job Type:
Category:
Job source:
Job expires in 1 day or sooner.

Just Answer is Hiring an Online Advertising Copywriter

Job Description:

We are looking for an experienced advertising copywriter with a strong background in paid search marketing. You should have at least 3 years of experience optimizing paid search ads with a large budget across multiple verticals. Understanding of direct response marketing is a plus, as is familiarity with soft and hard sell retail. You may have experience with UX copywriting, but at a minimum understand customer lifecycle management and how it impacts copy/design decisions. You are fluent in data-driven approaches to digital marketing and feel comfortable using data to create ads. We will consider remote contractors.

Responsibilities:

  • Write copy and manipulate extensions for PPC ads at scale, working with hundreds of keywords and across different categories
  • Create copy for customized landing pages to offer a seamless user experience from top to bottom of funnel
  • Test multiple ad elements with creative approaches to drive ROAS
  • Take data-driven approaches to ad copy decisions based on industry and internal metrics
  • Work together with marketing, PPC, UX, and chatbot teams to maximize conversions while ensuring brand continuity

Please apply if you:

  • Have experience creating end-to-end marketing campaigns tied back to the search term for large-scale SEM operations
  • Are capable of writing ad copy across multiple verticals with rich, flexible CTAs
  • Take creative but structured approaches to copywriting
  • Are a short-form copy wizard with a knack for understanding customers in diverse e-commerce settings
  • Are a team player who is happy to pitch in wherever there are revenue opportunities
  • Love testing your work

  • Employer: Just Answer | Salary: | Job Type: | Category: | Job source: | Job expires in 1 day or sooner.


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