GFI Software is seeking a Content Editor to support the execution of our content marketing strategy. Working as part of the global communications and social team, the ideal candidate will be mentored by GFI’s Content Marketing Manager to develop lead generating marketing content for each stage of the buyer’s journey. This position is not location dependant and will be reporting to the UK based Director of Communications and Social.
- Work closely with the Content Marketing Manager of the communications and social team to create net new content and repurpose existing pieces.
- Use copywriting and editing capabilities to create engaging ebooks, whitepapers, infographics, blog posts and more.
- Leverage GFI’s core social media channels to drive traffic and engagement towards lead generating content.
- Research hot topics and trends to ensure content is relevant and no headline opportunity is missed.
- Measure and monitor the performance of marketing content, adjusting to maximize campaign effectiveness.