Freelance Position to work on Farmer John Client.
- Develop PR strategy in support of specific social-driven programs or events, seeking high-level placements in print, broadcast and online media – particularly food and lifestyle content
- Coordinate all PR activities
- Manage media inquiries and interview requests
- Create pitch materials for outreach, as well as content for press releases, byline articles
- Monitor, analyze and communicate PR results for each program
- Leverage relationships with food and lifestyle influencers in Southern California, Bay Area, Phoenix, Portland, Seattle. Other potential markets include Hawaii and Denver